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$6 Billion Marvel Licensing Machine
Dozens of companies are tying in with “Marvel’s The Avengers,” the Walt Disney Co. action film. Searching for revenue beyond the box office has been a big part of the strategy at Disney, where the...
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7-11 And its sucess around the world
With 39,000 stores around the world 7-11 is one of the most successful chains out there. There main markets are Japan, the United States, Canada, the Philippines, Hong Kong, Taiwan, Malaysia and...
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How Brazil Is Making an Example of Chevron
Chevron has been drilling off the coast of Rio de Janeiro. They had a leak that was fixed fast and cleaned up without harming animals or letting oil reach the beach. The Brazilian government is mad...
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India Mulls WTO Complaint Over Higher U.S. Visa Fees
India believes they are being discriminated against. We have sent Hillary Clinton over to India to talk so that we may avoid having to go to the WTO. India is frustrated that the United States has...
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Euro Zone Economy Skirts Recession
After a couple years of wondering whether the EU would still be around things are looking a little better for now at least. Portugal is doing a lot better now as well as Greece which really helps the...
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Amazon Releases Kindle HD Tablet to Europe and Japan
Amazon announced on March 13, 2013 that it will be expanding its operations officially in Japan and Europe to offer the Kindle Fire HD 8.9. These overseas markets have been seeking an affordable and...
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Bright minds who are creating the future
One of the great things about the university i go to is the incredible entrepreneurship and incubator program. Students from all disciplines are encouraged to chase their dreams and are even provided...
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Online advertising leads to weak companies
Previously I mentioned how powerful online advertising can be by looking at how effectively Dove is able to send a global, positive, message to their demographic (and more) with a simple YouTube video...
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Is internet based marketing still as effective?
So as most of us who have been online in the last 10 years have noticed, most companies have done whatever they can to get their ad placed on the screen beside your Facebook twitter feeds, YouTube...
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Cultural Dynamics in Assessing Global Markets
When a domestic product takes the leap abroad, often times many changes must be implemented to fit the local culture. Things such as cultural folkways, mores, language, religious, and even legal...
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Coca-Cola is redesigning its European packaging
Photo: One brand lineup Coca-Cola decided to change the packaging for all its flavors (the original Coke, Diet Coke, Coke Zero, Coca-Cola Cherry, Coca-Cola Vanilla), so they can all look the same...
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Domino’s Winning Strategy
Few years ago, Domino had a hard time competing with Pizza Hut and Papa John’s – pizza was just not good enough. Things are changed now and Domino has become a leading pizza chain with 3 simple...
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Alibaba to Bring American College Basketball Games to China
Alibaba is hoping to re-create March Madness in November. This Chinese online commerce giant is partnering with the Pac-12 to host two regular season games in China this year. Pac-12 is one of the...
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